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The economic impact of Taylor Swift’s Eras tour.

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Every musician dreams of having a successful career and one of the desires of every successful musician is to have a successful tour. Not every musician embarks on a tour and gets the numbers he or she deserves and sometimes it becomes frustrating but not Taylor Swift. She has proven that her brand commands the numbers and this tour has indeed cemented her legacy as one of the musicians who have the fanbase to fill any venue.

Since the kick-off of Taylor Swift’s highly-anticipated Eras Tour, many feats have been achieved, records have been broken, and businesses have cashed in on the Swifties craze.

The local economies graph is going up as governors of different states eagerly welcome the titan of the entertainment industry with open arms. Businesses are booming in the areas she’s performed and it’s the wish of everyone to have her in their city due to the economic impact her brand possesses.

One of the estimates put out by the economists is that the spending splash caused by the highly successful tour can hover over $4 billion in the United States, as per ABC7.

An average Swifty is reported to shell out almost $1,300 as the fans attend her shows in different cities and plan the complete trips out of it.

According to one Santa Rosa native, they are making the numbers and money probably close to $2,000. In total, with the hotel, everything. 

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