NEWS

DIDDY INSISTS HE CAUSIONED DIAGEO TO ‘BE CAREFUL’ OVER WATERMELON VODKA’S RACIAL CONNOTATIONS

Published

2 years ago

July 6, 2023

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Diddy business with Diaego had reached an unprecedented height till a certain racial glitch happened diddy claimed he was quite frank with his partner before the incident occurred.

In an open letter, Diddy wrote to Diaego who was president of the company with diddy as a mogul partner.

“For years I have written to leaders at Diageo to explain that the problems regarding African American diversity and inclusion are bigger than the company has been willing to acknowledge,” he wrote. “I know what the experience of working with Diageo has been like for me and my team, so I can imagine what African American employees and suppliers have experienced.

“While our relationship has been financially successful for all stakeholders, we have not made enough progress on including and empowering the African American community Diageo relies on for billions of dollars.”

In a statement, Diddy’s attorney John Hueston vowed to come out victorious in the suit.

“These newly revealed allegations show the legitimacy and seriousness of Mr. Combs’ concerns about Diageo’s systemic mistreatment of the DeLeon brand,” Hueston said. “Rather than treat DeLeón equally, as required by contract, Diageo ignored Mr. Combs’ global appeal and inappropriately pigeon-holed his brands as ‘urban.’”

He continued: “The allegations reveal that Diageo’s approach has resulted in repeated mismanagement of production, insufficient distribution, and nonexistent sales support. Diageo has failed to take responsibility and instead has attempted to terminate its relationship with Mr. Combs merely because he spoke up. We look forward to vindicating these claims in Court and holding Diageo to its promises.”

In the meantime, Diddy has vowed to take DeLeón Tequila door-to-door to sell on his own without needing help from anyone