Prince William using digital platforms to raise awareness for the unhoused

Prince of Wales marks one year of homewards project

Prince William is transforming the conversation around homelessness with a fresh and artistic approach.

A year into his pioneering Homewards project, which strives to make homelessness “rare, brief, and unrepeated,” the Prince is unveiling a series of compelling artworks designed to reach new audiences and provoke thought.

The exhibition, titled “Homelessness: Reframed,” opens at the prestigious Saatchi Gallery in London’s affluent Chelsea neighborhood on August 7 and runs through September 20.

This unusual venue for such a subject is intentional: the show seeks to challenge and expand the usual narratives surrounding homelessness, which are often shaped by charity campaigns and media portrayals.

Through art, Prince William hopes to spark a broader conversation and drive meaningful change in how we address homelessness.

The Saatchi Gallery is setting the stage for Prince William’s latest initiative, showcasing a powerful art exhibition that highlights the hopeful and preventable aspects of homelessness.

As part of his Homewards project, the Prince is using this platform to emphasize that homelessness is an issue that can be addressed and resolved.